Chief Marketer Staff

• Agencies

  The Net’s Horsepower

  One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s

• BRAND Enrollment

  The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

• Taken Up

  The Interpublic Group of New York City acquired The Gillespie Organization, Lawrenceville, NJ, which has expertise in integrated marketing communications

• Agencies

  The Thrill of Sales, The Agony of Service

  How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

• Crowning Achievement, But Details Are a Royal Pain

  An old Gaelic ditty goes something like: “… one ‘l’ or two ‘l’ ending in ‘y’, it all means the same to an Irishman’s eye; but if you knock the ‘l’ out

• Agencies

  One-to-One Lite

  The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one

• Agencies

  Some Thoughts on 1999

  1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

• Agencies

  AirTran, What’s Wrong With You?

  AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

• DIRECT Listline

  African-American Families Co-op A Parent’s Open House co-op sampling program reaches 1 million African-American families through schools with high African-American

• Aligning with Mars

  Mars Advertising of Southfield, MI, formed an alliance with Agency Won, a Mooresville, NC-based sports marketing company, to help clients develop retailer-specific