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Chief Marketer Staff

  • Feds No Longer in the Chips

    A three-year federal investigation into the aggressive promotional practices of Plano, TX-based Frito-Lay has ended with no charges being brought against

  • Tupperware Plans Infomercial, Internet Strategy

    Tupperware Corp., purveyor of plastic storage products, sold by way of Tupperware parties in neighbors’ living rooms, is planning on expanding its direct

  • Agencies

    Under Wraps

    Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the

  • Sporting Goods DMer Sport Supply Acquires Conlon Bros.

    Sport Supply Group, Inc., Dallas, has acquired Conlin Bros. Sporting Goods. Serving principally the California market, the addition of Conlin Bros. increases

  • Loose Cannon: Quo Vadis J.Peterman?

    (Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week’s editorial

  • Out of This World

    NEW YORK Having spun gold with David Kirk’s last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting

  • Moveable Feast

    It’s getting easier to shop from home these days. At least two online grocers have aggressive expansion plans for ’99 as they establish national brand

  • Advice from the inside

    Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country

  • Crowning Achievement, But Details Are a Royal Pain

    An old Gaelic ditty goes something like: “… one ‘l’ or two ‘l’ ending in ‘y’, it all means the same to an Irishman’s eye; but if you knock the ‘l’ out

  • Marketing Services

    Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production