Chief Marketer Staff

• Call Center EIS Cites Slower Demand in 1998 Financials

  Call center operator EIS International, Inc., Herndon, VA, had fourth-quarter 1998 net revenue of $13.1 million, down from $21.3 million in fourth-quarter

• Calling All Entrepreneurs

  After spending five years at Nabisco, Cliff Medney felt the tug to be free. “It was time,” he says. “I had learned and experienced a great deal and wanted

• Nostalgia Flakes

  Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes

• Loose Cannon: Quo Vadis J.Peterman?

  (Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week’s editorial

• Out of This World

  NEW YORK Having spun gold with David Kirk’s last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting

• Agencies

  Under Wraps

  Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the

• Agencies

  HSN Plays Games

  The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

• Agencies

  BIG-TIME KID STUFF

  Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

• Advice from the inside

  Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country

• Crowning Achievement, But Details Are a Royal Pain

  An old Gaelic ditty goes something like: “… one ‘l’ or two ‘l’ ending in ‘y’, it all means the same to an Irishman’s eye; but if you knock the ‘l’ out