Chief Marketer Staff

• Sears Unit Pleads Guilty, Is Socked With Fine

  Sears Bankruptcy Recovery Management Services. Inc. has agreed to plead guilty to one count of bankruptcy fraud and pay a $60 million fine, the largest

• Snyder Reports $815 Million in Revenue for 1998

  Snyder Communications Inc., Bethesda, MD, reported net income of $21.7 million on net revenue of $226 million for the fourth quarter ended December 31,

• Nike Tests Nike.com

  Nike Inc., Beaverton, OR, launched nike.com, an e-commerce site offering Nike products direct to consumers only in the United States.The site is a three-month

• CareerTrack’s Closing Has DMers Job Hunting

  CareerTrack Inc., Boulder, which provides corporate training seminars, is leaving its Boulder home base and putting about 30 to 40 direct marketing professionals–mostly

• Short Cuts

  Royal Mail US Inc., New York, a subsidiary of the British Post Office, named David Walker president, effective Feb. 11. He had been director of the Branded

• Company Exchanges Free PCs for Personal Data, Privacy

  A California outfit yesterday began offering free PCs, Internet access and e-mail to consumers who agree to give up their demographic information and

• ALC Tapped for ClubMac List

  ClubMac has named American List Counsel Inc., Princeton, NJ, as its list manager for its file of 189,721 buyers. ClubMac is a catalog marketer of Apple

• Foster & Gallagher Plans E-Commerce Division

  Foster & Gallagher Inc., Peoria, IL, is forming an e-commerce division to build on the success of the four Web sites it launched last year. The division

• Polk Announces Data, Accounts Appointments

  Data giant The Polk Co., Detroit, has named Anthony Targan as its director of data acquisition, and Julius Yingling as managing director of account management.Targan

• NetCreations to Handle Lists Gathered at Airports

  NetCreations Inc., New York, which handles e-mail lists, will build and manage a list for Get2net, which provides public Internet access units for airports.