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Chief Marketer Staff

  • HSN Parent to Buy Lycos

    USA Networks Inc., parent of the Home Shopping Network, will buy Lycos Inc., the Internet search service, in a stock deal. The agreement will merge Lycos

  • Short Cuts

    GTV Direct selected Soltoff Direct Corp. as its direct agency of record. GTV is a Deerfield, FL-based manufacturer of consumer goods. Soltoff, based in

  • DIRECT Listline

    U.S. Fencing File The 17,590-name list of members of the United States Fencing Association is available.Cost: $90/MSelections: Gender, state/SCF/ZIPContact:

  • Federal Bill to Combat Telemarketing Fraud Introduced

    Rep. Robert Weygand (D-RI) has introduced a bill to make telemarketing fraud over the Internet a federal crime. The measure (HR-612) would also establish

  • Three Computer DMers Report Results

    Three direct marketers of personal computers and related products released their financial results yesterday.Creative Computers Inc., Torrance, CA, reported

  • DIRECT Listline

    Bedford Package Insert Program A corporate package insert program for the Bedford Fair Apparel Inc. catalogs has been initiated. Inserts can be included

  • FedEx to Raise Rates

    Federal Express Corp., Memphis, TN, the world’s largest express delivery service, said it will raise its rates an average of 2.8% for shipments within

  • ALC Tapped for ClubMac List

    ClubMac has named American List Counsel Inc., Princeton, NJ, as its list manager for its file of 189,721 buyers. ClubMac is a catalog marketer of Apple

  • Company Exchanges Free PCs for Personal Data, Privacy

    A California outfit yesterday began offering free PCs, Internet access and e-mail to consumers who agree to give up their demographic information and

  • Short Cuts

    Royal Mail US Inc., New York, a subsidiary of the British Post Office, named David Walker president, effective Feb. 11. He had been director of the Branded