Chief Marketer Staff

• Snyder Reports $815 Million in Revenue for 1998

  Snyder Communications Inc., Bethesda, MD, reported net income of $21.7 million on net revenue of $226 million for the fourth quarter ended December 31,

• Staples Names New VP Operations For Staples.com

  Staples Inc., Westborough, MA, promoted Jacqueline Shoback to vice president of operations for Staples.com, its e-commerce division. She had been vice

• Short Cuts

  Royal Mail US Inc., New York, a subsidiary of the British Post Office, named David Walker president, effective Feb. 11. He had been director of the Branded

• Company Exchanges Free PCs for Personal Data, Privacy

  A California outfit yesterday began offering free PCs, Internet access and e-mail to consumers who agree to give up their demographic information and

• CareerTrack’s Closing Has DMers Job Hunting

  CareerTrack Inc., Boulder, which provides corporate training seminars, is leaving its Boulder home base and putting about 30 to 40 direct marketing professionals–mostly

• Polk Announces Data, Accounts Appointments

  Data giant The Polk Co., Detroit, has named Anthony Targan as its director of data acquisition, and Julius Yingling as managing director of account management.Targan

• Foster & Gallagher Plans E-Commerce Division

  Foster & Gallagher Inc., Peoria, IL, is forming an e-commerce division to build on the success of the four Web sites it launched last year. The division

• NetCreations to Handle Lists Gathered at Airports

  NetCreations Inc., New York, which handles e-mail lists, will build and manage a list for Get2net, which provides public Internet access units for airports.

• Three Computer DMers Report Results

  Three direct marketers of personal computers and related products released their financial results yesterday.Creative Computers Inc., Torrance, CA, reported

• Federal Bill to Combat Telemarketing Fraud Introduced

  Rep. Robert Weygand (D-RI) has introduced a bill to make telemarketing fraud over the Internet a federal crime. The measure (HR-612) would also establish