Chief Marketer Staff

• Snyder Reports $815 Million in Revenue for 1998

  Snyder Communications Inc., Bethesda, MD, reported net income of $21.7 million on net revenue of $226 million for the fourth quarter ended December 31,

• Catalog Earnings Down, E-Commerce Up At Playboy

  Playboy Enterprises Inc., Chicago, reported revenue from its Catalog Group declined 4% while revenue from its Web ventures more than doubled for its fourth

• Staples Names New VP Operations For Staples.com

  Staples Inc., Westborough, MA, promoted Jacqueline Shoback to vice president of operations for Staples.com, its e-commerce division. She had been vice

• Short Cuts

  GTV Direct selected Soltoff Direct Corp. as its direct agency of record. GTV is a Deerfield, FL-based manufacturer of consumer goods. Soltoff, based in

• DIRECT Listline

  U.S. Fencing File The 17,590-name list of members of the United States Fencing Association is available.Cost: $90/MSelections: Gender, state/SCF/ZIPContact:

• ALC Tapped for ClubMac List

  ClubMac has named American List Counsel Inc., Princeton, NJ, as its list manager for its file of 189,721 buyers. ClubMac is a catalog marketer of Apple

• Federal Bill to Combat Telemarketing Fraud Introduced

  Rep. Robert Weygand (D-RI) has introduced a bill to make telemarketing fraud over the Internet a federal crime. The measure (HR-612) would also establish

• FedEx to Raise Rates

  Federal Express Corp., Memphis, TN, the world’s largest express delivery service, said it will raise its rates an average of 2.8% for shipments within

• Short Cuts

  Royal Mail US Inc., New York, a subsidiary of the British Post Office, named David Walker president, effective Feb. 11. He had been director of the Branded

• Company Exchanges Free PCs for Personal Data, Privacy

  A California outfit yesterday began offering free PCs, Internet access and e-mail to consumers who agree to give up their demographic information and