NetCreations to Handle Lists Gathered at Airports
NetCreations Inc., New York, which handles e-mail lists, will build and manage a list for Get2net, which provides public Internet access units for airports. Get2net will post registration forms on its pages to enable users to sign up for relevant opt-in e-mail.
The Get2net contacts will be made available only to direct marketers who send out offers for products and services specifically requested by Get2net users who have registered for the site’s targeted e-mail lists.
NetCreations will store the data, provide e-mail delivery and merge/purge services and offer the lists for rental through its PostMaster Direct Response online marketplace at http://www.postmasterdirect.com. The lists will initially rent for 20 to 25 cents a name, including list rental, e-mail distribution and merge/purge.
