Chief Marketer Staff

• DIRECT Listline

  Premier Wireless Package Inserts Inserts are included in 100,000 annual packages of Premier Wireless, a telecommunications company. The sources are the

• Short Cuts

  Aetna U.S. Healthcare has named David S. Rocchino head of core sales and marketing for the insurance company’s nationwide operations. In addition to direct

• DIRECT Listline

  Healthletter Canadian Subs Some 111,051 active Canadian subscribers to the Nutrition Action Healthletter are identified. The letter, published by the

• USPS Challenged Over Autocratic Management Style

  The U.S. Postal Service was bashed for its “autocratic” management style in a government report that also raked postal workers and their unions over the

• Short Cuts

  Harte-Hanks Response Management, Austin, TX, has named David LaGreca senior vice president of information technology. He was previously vice president

• Virginia Company Launching Home-Banking DM Campaign

  A McLean, VA, outfit said yesterday that it was launching a pilot marketing campaign designed to convert home-banking users into home bill payers.Online

• Metris Offers All Employees Stock Options

  Metris Companies Inc., St. Louis Park, MN, has created a stock option price for all of its employees. Under the Ownership Bonus Program, once the options

• AOL and Columbia House Enter Marketing Pact

  America Online Inc., Dulles, VA, and Columbia House Music Co., New York, have reached an agreement for online and off-line advertising and promotions,

• USPS Tests Thinner Polybag Standard

  The U.S. Postal Service has agreed to test the machinability of a thinner, less expensive polywrap for flat direct mail pieces, catalogs and magazines.The

• TeleSpectrum Worldwide Cuts Net Loss

  TeleSpectrum Worldwide Inc., King of Prussia, PA, had fourth-quarter revenue of $43 million, down 4% from 44.8 million in fourth-quarter 1997. In fourth-quarter