Chief Marketer Staff

• In the Soup

  If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based

• Agencies

  Wireless Phones Reach Their Party

  WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could

• Transition

  Things were slightly different last month when the NBA New York Knicks played their first home game of the lockout-shortened 1999 season. For one, long-time

• KERRY’S CREW

  The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in

• Agencies

  Bergdorf Goodman Starts Rewards Program

  NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to

• There’s Real Tinsel Under That Tinsel

  Perhaps I’ve lived in Los Angeles so long that the Hollywood mindset has rubbed off on me. Maybe I’ve been too influenced by the creative process revitalization

• Lifestyles of the Rich and Infamous

  Connecticut and Illinois have joined five other states in a lawsuit against TV personality Robin Leach and two promotion companies, claiming that they

• Short Cut

  eNutrition, Woodland Hills, CA, has launched a Web site devoted to selling vitamins and nutritional supplements (http://www.enutrition.com). President

• Directo Names Oscar de la Hoya Hispanic of the Year

  Oscar de la Hoya, current WBC Welterweight Champion and 1992 Olympic Gold Medallist, has been named “Hispanic of the Year” by Directo, the Direct Marketing

• Agencies

  Get Out of My Face!

  I DON’T LIKE SMUGNESS. I don’t like smug advertising messages. I don’t like smug people who smugly deliver smug advertising messages.So I admit, with