Chief Marketer Staff

• Agencies

  Court Them Early and Well

  IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

• Intellipost Changes Name to MyPoints.com

  Intellipost Corp., San Francisco, which does loyalty rewards programs on the Internet, has changed its name to MyPoints.com Inc. (http://www.mypoints.com/info).

• USA Networks Acquires Lycos

  In a bid to expand its online activities, New York City-based USA Networks, headed by Barry Diller, agreed to buy No.3 Internet portal Waltham, MA-based

• Agencies

  Nature’s Way

  MAYBE IT’S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,

• Agencies

  Rewards vs. Relationships: Which Really Builds Loyalty?

  TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

• Hanover and ArtSelect Enter Marketing Agreement

  Hanover Direct Inc., Weehawken, NJ, has entered into a joint marketing partnership with ArtSelect to establish a co-branded network of pages integrating

• New Products

  Chatter Box Gold Media Group introduces a new topic of conversation for instant-win promos with the Combo Talker. The 10.5-inch-by-9-inch-by-1.5-inch

• Agencies

  HELP WANTED: THE NET PROWLER

  Psst.Don’t let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?

• Agencies

  Data-Free Zones

  YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.

• Agencies

  Residential Delivery Cold-Shouldered by USPS Rivals

  THIS PAST holiday season more people made gift purchases over the Internet than ever before, bringing package deliverers record volumes of new business.According