Intellipost Changes Name to MyPoints.com
Intellipost Corp., San Francisco, which does loyalty rewards programs on the Internet, has changed its name to MyPoints.com Inc. (http://www.mypoints.com/info). MyPoints is the name of the company’s flagship incentives program.
“Aligning our corporate and consumer brands will leverage our brand-building dollars,” chairman and CEO Steve Markowitz said in a statement. “It will also help us to underscore the fact that we are offering advertisers the Internet’s first fully integrated online direct marketing and loyalty solution.”
As MyPoints.com, the company will continue to operate its Internet membership programs, which, in addition to MyPoints (http://www.mypoints.com), include its rewarded email program, BonusMail (http://www.bonusmail.com).
Primedia Ventures, the venture capital arm of publishing and media company Primedia Inc., which owns DIRECT, is an investor in MyPoints.com Inc.
