Chief Marketer Staff

• Agencies

  At Retail

  Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

• Hanover and ArtSelect Enter Marketing Agreement

  Hanover Direct Inc., Weehawken, NJ, has entered into a joint marketing partnership with ArtSelect to establish a co-branded network of pages integrating

• Attention-Getters

  A new program of affiliate e-commerce promotions has helped Webstakes, the Internet prize and savings club operator, boost its ratings, according to company

• Agencies

  Firm Offers Trade: PCs for Privacy

  A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day

• Fish That Didn’t Get Away

  Gorton Seafood Co. of Gloucester, MA, is attempting a fish-out-of-water approach in its latest efforts. The frozen fish purveyor joins Best Buy, Barnes

• Membership Has More Privileges

  American Express, New York, adds 13 retail and travel partners to its Membership Rewards loyalty program this year. AmEx cardholders now can earn points

• Deal Makers

  Universal Studios senior vp Hellene Runtagh was promoted to executive vp and given additional responsibility for parent Seagram’s global sourcing and

• KERRY’S CREW

  The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in

• In the Soup

  If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based

• Agencies

  Bergdorf Goodman Starts Rewards Program

  NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to