Chief Marketer Staff

• Agencies

  The Upper Fringe

  SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company

• Value-Added or Value-Addled?

  Grandmother was wrong. There is free lunch! This month’s Bloody Truth is guaranteed to be worth your cost of a whole year’s promo subscription. Read this

• Agencies

  Movin’ on Up…to the Web

  BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based

• Hanover and ArtSelect Enter Marketing Agreement

  Hanover Direct Inc., Weehawken, NJ, has entered into a joint marketing partnership with ArtSelect to establish a co-branded network of pages integrating

• Intellipost Changes Name to MyPoints.com

  Intellipost Corp., San Francisco, which does loyalty rewards programs on the Internet, has changed its name to MyPoints.com Inc. (http://www.mypoints.com/info).

• Damark Names Two VPs in Membership, Merchandising

  Damark International Inc., Minneapolis, has appointed two new vice presidents to its recently realigned business units, the membership services group

• Cadmus to Sell Financial Printing, Custom Publishing Units

  Cadmus Communications Corp., Richmond, VA, is selling its financial printing division to R.R. Donnelley & Sons and its custom publishing business to Pohly

• On the Net

  Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

• Sponsors: Oust Samaranch

  He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo’s destination. Far

• Agencies

  Get Out of My Face!

  I DON’T LIKE SMUGNESS. I don’t like smug advertising messages. I don’t like smug people who smugly deliver smug advertising messages.So I admit, with