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Chief Marketer Staff

  • New Products

    Chatter Box Gold Media Group introduces a new topic of conversation for instant-win promos with the Combo Talker. The 10.5-inch-by-9-inch-by-1.5-inch

  • Intellipost Changes Name to MyPoints.com

    Intellipost Corp., San Francisco, which does loyalty rewards programs on the Internet, has changed its name to MyPoints.com Inc. (http://www.mypoints.com/info).

  • Agencies

    At Retail

    Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

  • Agencies

    Movin’ on Up…to the Web

    BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based

  • Damark Names Two VPs in Membership, Merchandising

    Damark International Inc., Minneapolis, has appointed two new vice presidents to its recently realigned business units, the membership services group

  • Cadmus to Sell Financial Printing, Custom Publishing Units

    Cadmus Communications Corp., Richmond, VA, is selling its financial printing division to R.R. Donnelley & Sons and its custom publishing business to Pohly

  • Fish That Didn’t Get Away

    Gorton Seafood Co. of Gloucester, MA, is attempting a fish-out-of-water approach in its latest efforts. The frozen fish purveyor joins Best Buy, Barnes

  • Membership Has More Privileges

    American Express, New York, adds 13 retail and travel partners to its Membership Rewards loyalty program this year. AmEx cardholders now can earn points

  • Deal Makers

    Universal Studios senior vp Hellene Runtagh was promoted to executive vp and given additional responsibility for parent Seagram’s global sourcing and

  • Agencies

    Skilling’s Laws

    VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the