Chief Marketer Staff

• Value-Added or Value-Addled?

  Grandmother was wrong. There is free lunch! This month’s Bloody Truth is guaranteed to be worth your cost of a whole year’s promo subscription. Read this

• Agencies

  Firm Offers Trade: PCs for Privacy

  A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day

• Agencies

  War on the Home Front

  HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

• International

  CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter

• On the Net

  Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

• Beating the Bushes

  Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the

• Agencies

  Listline

  Kaplan Named Time-Life Alt Media List Manager The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s

• Sponsors: Oust Samaranch

  He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo’s destination. Far

• Directo Names Oscar de la Hoya Hispanic of the Year

  Oscar de la Hoya, current WBC Welterweight Champion and 1992 Olympic Gold Medallist, has been named “Hispanic of the Year” by Directo, the Direct Marketing

• Agencies

  Going Bananas over Cable

  Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year