Chief Marketer Staff

• Agencies

  Movin’ on Up…to the Web

  BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based

• Damark Names Two VPs in Membership, Merchandising

  Damark International Inc., Minneapolis, has appointed two new vice presidents to its recently realigned business units, the membership services group

• Value-Added or Value-Addled?

  Grandmother was wrong. There is free lunch! This month’s Bloody Truth is guaranteed to be worth your cost of a whole year’s promo subscription. Read this

• Agencies

  The Upper Fringe

  SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company

• Agencies

  At Retail

  Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

• Agencies

  Sweepstakes Mania Grips Lawmakers

  WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures

• Agencies

  Skilling’s Laws

  VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the

• On the Net

  Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

• Fish That Didn’t Get Away

  Gorton Seafood Co. of Gloucester, MA, is attempting a fish-out-of-water approach in its latest efforts. The frozen fish purveyor joins Best Buy, Barnes

• Cadmus to Sell Financial Printing, Custom Publishing Units

  Cadmus Communications Corp., Richmond, VA, is selling its financial printing division to R.R. Donnelley & Sons and its custom publishing business to Pohly