Chief Marketer Staff

• Coming in next month’s PROMO

  Coupon Trends An ageless marketing strategy gets a youthful new look as marketers and retailers use electronic delivery systems to customize programs.

• Sponsors: Oust Samaranch

  He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo’s destination. Far

• Agencies

  Wireless Phones Reach Their Party

  WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could

• Agencies

  Reel Deals

  DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

• Agencies

  Texas Gets Tough on Telemarketing

  TWO IDENTICAL telemarketing bills have been proposed in the Texas House and Senate, addressing several aspects of telephone soliciting. Most importantly,

• Online Computer Marketer to Create Infomercials

  A Minneapolis-based online computer reseller said yesterday that it plans to produce direct response infomercials for television using its e-commerce

• On Track

  Darien, CT-based ASC Games has joined with 7-Eleven, Pepsi-Cola, Frito-Lay, and Toys R Us for some innovative promotions to launch the Jeff Gordon XS

• Agencies: Who’s News

  Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

• K-tel Launches E-Commerce Site for Central Europe

  K-tel International Inc., Minneapolis, has launched an e-commerce Web site in Germany that will cater to the Central European market of Germany, Austria,

• Ten Trends for 1999

  Last month we highlighted the first five of 10 trends that will have an impact on your business and your career in 1999 and into the future. This month