Chief Marketer Staff

• On the Net

  Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

• Agencies

  For Your Consideration: The Service Merchandise Case

  A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

• Agencies

  Toons of Glory

  Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow

• Agencies

  Skilling’s Laws

  VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the

• Redemption for All

  The decline in consumer coupon use that has plagued packaged goods marketers for several years may finally be leveling off, according to a new survey

• Web Leaders Speak

  What do marketers want from the Web and how do they get it, if at all? Framingham, MA-based International Data Corp. (IDC) has just completed a survey

• Caped Crusade

  NEW YORK CITY The newest property in Warner Bros.’ Batman franchise barely made it onto the small screen before it made deals to hit the supermarket thanks

• Agencies

  Get Out of My Face!

  I DON’T LIKE SMUGNESS. I don’t like smug advertising messages. I don’t like smug people who smugly deliver smug advertising messages.So I admit, with

• Agencies

  Wireless Phones Reach Their Party

  WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could

• Sponsors: Oust Samaranch

  He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo’s destination. Far