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Chief Marketer Staff

  • Redemption for All

    The decline in consumer coupon use that has plagued packaged goods marketers for several years may finally be leveling off, according to a new survey

  • Cadmus to Sell Financial Printing, Custom Publishing Units

    Cadmus Communications Corp., Richmond, VA, is selling its financial printing division to R.R. Donnelley & Sons and its custom publishing business to Pohly

  • Short Cut

    eNutrition, Woodland Hills, CA, has launched a Web site devoted to selling vitamins and nutritional supplements (http://www.enutrition.com). President

  • Agencies

    Get Out of My Face!

    I DON’T LIKE SMUGNESS. I don’t like smug advertising messages. I don’t like smug people who smugly deliver smug advertising messages.So I admit, with

  • Caped Crusade

    NEW YORK CITY The newest property in Warner Bros.’ Batman franchise barely made it onto the small screen before it made deals to hit the supermarket thanks

  • Acquisition or IPO: Taking Stock Of Growth Options

    Although we still tend to think of promotion as a quaint, little industry, the fact is many of the bigger promotion agencies are now publicly traded companies.

  • Agencies

    Wireless Phones Reach Their Party

    WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could

  • Loyalty Begins in the Computer-Savvy Home

    Supermarkets’ loyalty card programs take on different guises depending on how actively grocers want to manipulate the data they’ve collected on shoppers

  • Agencies

    Bergdorf Goodman Starts Rewards Program

    NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to

  • K-tel Launches E-Commerce Site for Central Europe

    K-tel International Inc., Minneapolis, has launched an e-commerce Web site in Germany that will cater to the Central European market of Germany, Austria,