Chief Marketer Staff

• Deal Makers

  Universal Studios senior vp Hellene Runtagh was promoted to executive vp and given additional responsibility for parent Seagram’s global sourcing and

• On the Net

  Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

• Agencies

  New Site for Schoolroom Stuff

  SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom

• Sponsors: Oust Samaranch

  He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo’s destination. Far

• KERRY’S CREW

  The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in

• Agencies

  List Source

  Jeb Bush for Governor Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent

• On Track

  Darien, CT-based ASC Games has joined with 7-Eleven, Pepsi-Cola, Frito-Lay, and Toys R Us for some innovative promotions to launch the Jeff Gordon XS

• The Food Bank

  Summit Bank, Princeton, NJ, likes to have employees at its 60 in-supermarket branches roam the aisles offering bank services to shoppers. Problem is the

• Seconds of Pleasure

  Lynn Coddington won college tuition for her son at the University of Vermont. Machele Web earned a round of golf for four at the Pelican Hill Golf Club.

• Agencies

  Peapod Names Times Direct

  Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner