Chief Marketer Staff

• In the Soup

  If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based

• Coming in next month’s PROMO

  Coupon Trends An ageless marketing strategy gets a youthful new look as marketers and retailers use electronic delivery systems to customize programs.

• Agencies

  Court Them Early and Well

  IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

• Agencies

  Reel Deals

  DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

• IntelliQuest Searching for a Buyer

  IntelliQuest Information Group Inc., Austin, TX, said Friday it is in talks to sell all or part of its operations. It has retained Piper Jaffray Inc.

• Agencies: Who’s News

  Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

• Ten Trends for 1999

  Last month we highlighted the first five of 10 trends that will have an impact on your business and your career in 1999 and into the future. This month

• Agencies

  So-So Quarter for Mailers: Survey

  OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results

• International

  CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter

• Agencies

  Data-Free Zones

  YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.