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Chief Marketer Staff

  • Agencies: Who’s News

    Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

  • Ten Trends for 1999

    Last month we highlighted the first five of 10 trends that will have an impact on your business and your career in 1999 and into the future. This month

  • Agencies

    Reel Deals

    DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

  • Agencies

    So-So Quarter for Mailers: Survey

    OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results

  • Agencies

    Court Them Early and Well

    IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

  • Agencies

    Nature’s Way

    MAYBE IT’S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,

  • Agencies

    War on the Home Front

    HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

  • Agencies

    Rewards vs. Relationships: Which Really Builds Loyalty?

    TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

  • International

    CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter

  • Intellipost Changes Name to MyPoints.com

    Intellipost Corp., San Francisco, which does loyalty rewards programs on the Internet, has changed its name to MyPoints.com Inc. (http://www.mypoints.com/info).