Chief Marketer Staff

• Agencies

  Bergdorf Goodman Starts Rewards Program

  NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to

• Agencies: Who’s News

  Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

• Ten Trends for 1999

  Last month we highlighted the first five of 10 trends that will have an impact on your business and your career in 1999 and into the future. This month

• Agencies

  Reel Deals

  DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

• Seconds of Pleasure

  Lynn Coddington won college tuition for her son at the University of Vermont. Machele Web earned a round of golf for four at the Pelican Hill Golf Club.

• On Track

  Darien, CT-based ASC Games has joined with 7-Eleven, Pepsi-Cola, Frito-Lay, and Toys R Us for some innovative promotions to launch the Jeff Gordon XS

• Big Gulps

  I firmly believe that there’s no such thing as a bad retailer. They’re all tough, and some are more confused than others, but be that as it may, we all

• Agencies

  War on the Home Front

  HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

• Agencies

  The Upper Fringe

  SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company

• International

  CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter