Chief Marketer Staff

• Wells Fargo Launches ATM Advertising

  Wells Fargo, San Francisco, launched an innovative advertising program on Monday when it began featuring advertisements at many of the banks’ automatic

• Options on Two DMers to be Traded on NASDAQ

  The American Stock Exchange, New York, will begin trading options on the Nasdaq National Market stocks of Shop At Home, Inc. beginning Friday, March 5

• Short Cut

  Budget Rent a Car Corporation,Lisle, IL, has signed a two-year agreement with iXL as its Internet agency of record. iXL, a global Internet services firm,

• DIRECT Listline

  Delia’s Catalog Buyers Delia’s Catalog Buyers list, containing 1.9 million names, is available for the first time. The catalog features apparel and accessories

• New Internet Shopping Service Targets Two Million Union Members

  Value America, an Internet retailer offering technology, office and consumer products through its online store, will develop United Labor Online with

• Live From L.A.: Winblad Says Digital to Alter Traditional Channels

  Digital media will alter, but not make obsolete, traditional channels, Ann Winblad, founding partner of Hummer Winblad Venture Partners, said yesterday

• USPS Requests “Highly Sensitive” Commercial Data Stay Secret

  For the second time in a month the U.S. Postal Service told the Postal Rate Commission that it wants certain “highly sensitive commercial” information

• Live From L.A.: Campbell to Head B&N.com’s Online Marketing

  Patricia Campbell, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller

• Live from L.A.: FreeShop Tests Merchandise Sales, Sets Order Record

  As part of its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers earlier this winter.Tim

• Virtual Relocation Taps Freed & Associates

  Virtual Relocation.com Inc. (http://www.virtualrelocation.com), an Internet-based moving and relocation information service, has tapped Freed & Associates,