Chief Marketer Staff

• DIRECT Listline

  School Administrators Deck The School Administrators card deck will go out to 100,000 recipients of Prentice Hall reference books, resource guides and

• PerformanceData’s Jan Davis to Replace Retiring Jay Frank

  Jay Frank, senior VP of Chicago-based PerformanceData, will retire March 31, after 26 years of service. He will be replaced by Jan Davis, PerformanceData’s

• Successories Catalog Sales Outstrip Stores’

  Sales for the catalog of Aurora, IL-based Successories increased by 24.8% for the four weeks ended Feb. 27. During the same time period, company-owned

• Viking Office Products Debuts U.K. Web Site

  Viking Office Products, the Los Angeles-based office products cataloger, has launched a commercial Web site in the U.K. at (http://www.Viking-Direct.co.uk).Through

• DMers Pay Higher Tariffs as Tax on Foreign Goods Doubles

  American direct marketers, caught in the middle of a trade war between the U.S. and the European Union over banana import quotas, began paying higher

• DIRECT Wins Certificate of Merit at Neal Awards

  DIRECT Magazine won a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition.

• OnlineOfficeSupplies.com Teams With Big Planet

  OnlineOfficeSupplies.com, Frederick, MD, a Web-based office supply superstore, and Big Planet, the InterNetworking Company, have teamed up to provide

• MasterCard, Microsoft Unveil Purchasing System

  Microsoft Corp., MasterCard International Inc. and Clarus Corp. have launched an integrated Internet-based corporate purchasing mechanism..For this project,

• First Internet Franchise Has Lead Buyer

  Americorp Marketing Inc., (AMI) White Plains, NY, today announced the lead buyer for (http://www.americorp.net), the country’s first Internet franchise.

• Short Cut

  Abacus Direct Corp., Westminster, CO, has made the following promotions: Joni Hargitt to associate manager, client acquisition; Laura Pollard to catalog