Chief Marketer Staff

• MasterCard, Microsoft Unveil Purchasing System

  Microsoft Corp., MasterCard International Inc. and Clarus Corp. have launched an integrated Internet-based corporate purchasing mechanism..For this project,

• Industry Witnesses Urge Major Changes on Postal Reform Legislation

  Industry witnesses testifying at yesterday’s hearing on postal reform legislation urged the House postal subcommittee to make some major changes in the

• Direct Focus Files for a Public Offering

  Direct Focus Inc., a Vancouver-based fitness product direct marketer, has filed today with the Securities and Exchange Commission to sell 1 million shares

• Uni-Mail Folds in MGT to Streamline Growth

  The consolidation of MGT Associates Inc., Los Angeles, into its sister company. Uni-Mail List Corp. New York–announced Wednesday–occurred to make more

• Short Cut

  Abacus Direct Corp., Westminster, CO, has made the following promotions: Joni Hargitt to associate manager, client acquisition; Laura Pollard to catalog

• DIRECT Listline

  School Administrators Deck The School Administrators card deck will go out to 100,000 recipients of Prentice Hall reference books, resource guides and

• First Internet Franchise Has Lead Buyer

  Americorp Marketing Inc., (AMI) White Plains, NY, today announced the lead buyer for (http://www.americorp.net), the country’s first Internet franchise.

• USPS Cancels ‘Net Document Courier Service

  The U.S. Postal Service said Wednesday it plans to discontinue an experimental Internet-based document-delivery service for direct marketers beyond mid-June.Responding

• PerformanceData’s Jan Davis to Replace Retiring Jay Frank

  Jay Frank, senior VP of Chicago-based PerformanceData, will retire March 31, after 26 years of service. He will be replaced by Jan Davis, PerformanceData’s

• Successories Catalog Sales Outstrip Stores’

  Sales for the catalog of Aurora, IL-based Successories increased by 24.8% for the four weeks ended Feb. 27. During the same time period, company-owned