Chief Marketer Staff

• Paul Harris Stores Saves J. Peterman

  Paul Harris Stores Inc. is buying the assets of J. Peterman Co. for $10 million in cash in a deal approved by the bankruptcy court in Lexington, KY, Friday

• Larry Jones Becomes President of MessageMedia

  MessageMedia Inc., San Diego, which manages e-mail campaigns for online marketers, has appointed A. Laurence Jones president. For the past year, Jones

• DIRECT Listline

  Corporate Planners This new list of 3,072 senior executives involved in strategic management planning, corporate facility planning, forecasting and special

• Yellow Book Seeks to Break NYC Directory Monopoly

  Yellow pages publisher Yellow Book USA, Rockville Centre, NY–saying it will offer better advertising rates and break one of the last remaining yellow

• Worldwide Postal Code Book Published

  Nelson Intersearch Co., New York, has published “The 1999 Guide to Worldwide Postal-Code and Address Formats,” which details changes in international

• Diplomat Reports Increased 1Q Income, Sales

  Diplomat Direct Marketing Corp., Stony Point, NY, reported net income of $359,000 on net sales of $23.1 million for the three months ended December 31,

• IDC Predicts Growth in Call Center Outsourcing Market

  A smaller number of players are competing for a larger amount of revenues in the call center outsourcing market, according to a new study by market researcher

• PC Flowers, Staples in Portal Marketing Deals

  Two major online retailers announced marketing agreements with two major portals.PC Flowers & Gifts, Stamford, CT, will become the premier flower provider

• Short Cuts

  Lynn Fischler has been appointed national sales manager at 21st Century Marketing Inc., Farmingdale, NY. She joins 21st Century from Ziff-Davis, New York,

• USPS Says Americans Like Direct Mail

  Americans read or scan more than 88% of all advertising mail delivered to their homes and–after reading the catalog or advertisement–14.3% to 18.1%