Chief Marketer Staff

• Partnership Allows Harte-Hanks Response Management to Market Down Under

  Harte-Hanks Response Management has entered into a strategic alliance with Communique Direct, an Australian high-tech direct response company. Under the

• OnlineOfficeSupplies.com Teams With Big Planet

  OnlineOfficeSupplies.com, Frederick, MD, a Web-based office supply superstore, and Big Planet, the InterNetworking Company, have teamed up to provide

• MasterCard, Microsoft Unveil Purchasing System

  Microsoft Corp., MasterCard International Inc. and Clarus Corp. have launched an integrated Internet-based corporate purchasing mechanism..For this project,

• Industry Witnesses Urge Major Changes on Postal Reform Legislation

  Industry witnesses testifying at yesterday’s hearing on postal reform legislation urged the House postal subcommittee to make some major changes in the

• Direct Focus Files for a Public Offering

  Direct Focus Inc., a Vancouver-based fitness product direct marketer, has filed today with the Securities and Exchange Commission to sell 1 million shares

• Short Cut

  Abacus Direct Corp., Westminster, CO, has made the following promotions: Joni Hargitt to associate manager, client acquisition; Laura Pollard to catalog

• PerformanceData’s Jan Davis to Replace Retiring Jay Frank

  Jay Frank, senior VP of Chicago-based PerformanceData, will retire March 31, after 26 years of service. He will be replaced by Jan Davis, PerformanceData’s

• Successories Catalog Sales Outstrip Stores’

  Sales for the catalog of Aurora, IL-based Successories increased by 24.8% for the four weeks ended Feb. 27. During the same time period, company-owned

• DMers Pay Higher Tariffs as Tax on Foreign Goods Doubles

  American direct marketers, caught in the middle of a trade war between the U.S. and the European Union over banana import quotas, began paying higher

• Uni-Mail Folds in MGT to Streamline Growth

  The consolidation of MGT Associates Inc., Los Angeles, into its sister company. Uni-Mail List Corp. New York–announced Wednesday–occurred to make more