Chief Marketer Staff, Author at Chief Marketer

Great Expectations

I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

Agencies

SMARTEN UP!

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

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Hockey Fans

HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone

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List Source

Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated

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Another Big Year of DM Deals

THOUGH IT MAY surprise no one, 1998 was a boom year for direct marketing strategic deals. There were 1,846 transactions valued at $29.4 billion, according

Appleseed’s Taps ALC of New York

ALC of New York LLC has been appointed list manager and alternative media manager by women’s apparel catalog Appleseed’s, effective March 26.Appleseed’s

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Fashion-Turn to the Web

LIZ CLAIRBORNE INC. (www.lizclaiborne. com) isn’t a direct marketer, of course, but the company is doing something so interesting on the Web that we wanted

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People

Total Response Inc., Indianapolis, hired Julia Pekarek as account manager.Wendy Z. Vagnoni was named creative director at DMW Worldwide/Philadelphia.

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Stocking the Mailbox

TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston’s Direct Response Group developed a campaign to generate

Epsilon Acquires Cohn Godley Norwood

Epsilon Data Management Inc., Burlington, MA, has bought marketing and creative services company Cohn Godley Norwood, Boston, in a stock and cash transaction.