Chief Marketer Staff

• Short Cuts

  Handicrafts direct marketer Tandy Leather, a division of Tandycrafts Inc., Fort Worth, TX, has launched a commercial Web site (http://www.tandyleather.com).Saturation

• Right Start Cuts Some Losses

  Children’s clothing cataloger the Right Start Inc., based in Westlake Village, CA, reported earnings of $667,000 for the quarter ended Jan. 30, up from

• Agencies

  The Art of Renewals

  THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,

• Bookscan, Ingram Team to Collect Industry Data

  BookScan, a New York publishing information services provider, has joined with book wholesaler Ingram Book Co. to offer exclusive online point-of-sale

• Agencies

  Retail Review

  FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,”

• Agencies

  Best Medicine

  CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside

• Agencies

  Great Expectations

  I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

• DIRECT Listline

  Collin Street Bakery This Texas bakery’s 1998 file identifies 346,361 mail order buyers.Cost: $90/MSelections: Monthly hotline, last-three- and six-month

• Agencies

  Timing Matters

  THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not

• Agencies

  Stocking the Mailbox

  TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston’s Direct Response Group developed a campaign to generate