Chief Marketer Staff

• Brylane Quarterly Income Drops $6M Over Last Year

  Apparel cataloger Brylane Inc., based in New York, reported a net loss of $8.1 million, for the quarter ending Jan. 30, a plummet from $14 million net

• AAF Launches Privacy Program for Small Business

  The American Advertising Federation has launched a sweeping consumer protection initiative designed to increase the number of small marketing and advertising

• Esprit Holdings Said to be Close to Japan Deal

  Clothing cataloger Esprit Holdings Ltd., based in Hong Kong, is close to signing an agreement to bring the company back to Japan, according wire service

• DIRECT Listline

  Martha by Mail Catalog The last-12-month buyers file identifies 165,000 individuals. They purchased from Martha Stewart’s catalog, which features hands-on

• PRC Weighs Correcting Nonprofit Rate Imbalance

  The U.S. Postal Service soon will petition the Postal Rate Commission to correct an anomaly in the nonprofit periodical rate schedule that went into effect

• Agencies

  Direct News Line

  Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,

• Agencies

  USPS Must Find New Ways to Fulfill Dmers’ Needs

  DIRECT MARKETING in America is undergoing some fundamental changes, particularly regarding the media DMers use to reach customers and prospects.Once upon

• Agencies

  Entering the Orderzone

  HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes

• Agencies

  IRS Overruled

  A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with

• Agencies

  A Simple Goal: Please the Customer

  SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and