Author

Chief Marketer Staff

  • Agencies

    Funny Business

    TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and

  • Agencies

    DOOR TO DOOR

    BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear

  • Agencies

    She Believes in DM

    SINGER/ACTRESS/POP icon Cher has gone online with a Web site that features a virtual version of her catalog Sanctuary.The site (www. cher.com) is designed

  • Agencies

    SMARTEN UP!

    AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

  • Agencies

    Hockey Fans

    HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone

  • Agencies

    Celluloid Heroes

    AUTHOR Arnie Bernstein managed to tie together Chicago, the movie industry and direct marketing in his recently published “Hollywood on Lake Michigan.”Bernstein

  • Agencies

    Making the Most of a Painful Mistake

    IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to

  • Agencies

    He Shot New York

    DM VETERAN RALPH Ginzburg was never one to shoot blanks. He took on the U.S. government in the Supreme Court case Ginzburg vs. United States after his

  • Agencies

    Bill Would Cut Virginia Spam

    VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail (“spam”) late last month, when its House of Delegates unanimously

  • Agencies

    British Tourist Authority Comes Out in the U.S.

    THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households