Chief Marketer Staff, Author at Chief Marketer

Bible Has New Author

A DM father is bequeathing the direct marketing bible to a DM son.The seventh edition of “Successful Direct Marketing Methods” will be co-edited by DM

Agencies

List Source

Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated

Appleseed’s Taps ALC of New York

ALC of New York LLC has been appointed list manager and alternative media manager by women’s apparel catalog Appleseed’s, effective March 26.Appleseed’s

Agencies

Fashion-Turn to the Web

LIZ CLAIRBORNE INC. (www.lizclaiborne. com) isn’t a direct marketer, of course, but the company is doing something so interesting on the Web that we wanted

Agencies

People

Total Response Inc., Indianapolis, hired Julia Pekarek as account manager.Wendy Z. Vagnoni was named creative director at DMW Worldwide/Philadelphia.

Epsilon Acquires Cohn Godley Norwood

Epsilon Data Management Inc., Burlington, MA, has bought marketing and creative services company Cohn Godley Norwood, Boston, in a stock and cash transaction.

Agencies

Playboy’s Online Libido

PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the

Agencies

USPS Must Find New Ways to Fulfill Dmers’ Needs

DIRECT MARKETING in America is undergoing some fundamental changes, particularly regarding the media DMers use to reach customers and prospects.Once upon

Agencies

PCH Blind-sided by Latest Lawsuits

PUBLISHERS Clearing House has been slapped with two new lawsuits over the wording of its sweepstakes offers. Both came as a shock.In February, Indiana

Agencies

SMARTEN UP!

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart