Chief Marketer Staff

• President/CEO Buys Out Appleseeds Catalog

  Appleseeds, a Beverly, MA-based women’s apparel catalog, has been sold to its president/CEO, Brenda Koskinen for an undisclosed sum.The company said it

• Live from London: The U.K. Top Three – Price, Service, and Time

  Three important factors are having an impact on the growth of direct marketing in the U.K.: price, service, and time.Colin Lloyd, chief executive of the

• Val-Pak and Yahoo! to Offer Coupons Online

  Cooperative coupon marketer Val-Pak, based in Largo, FL, has joined forces with Internet search engine Yahoo! Inc. to provide content for the company’s

• Harris Closes Peterman HQ

  Paul Harris Stores Inc., which bought the assets of the bankrupt J.Peterman Co. for $10 million last week, will close the cataloger’s Lexington, KY headquarters.

• Live from London: Become a Culture Vulture

  By now, almost everyone realizes that when entering a new foreign market, DMers should adapt their copy and creative for the local audience. But what

• Web Street Securities Files Trademark Suit

  The growing list of online trademark lawsuits got a new entry this month–one with a couple of new wrinkles.Web Street Securities, an online securities

• DIRECT Listline

  AMN Television-Sourced Product Buyers Media Management Group has been named list manager for the AMN Television Sourced Product Buyers 294,626 last-12-month

• GMHC Mailing Draws Fire

  A test mailing of a Gay Men’s Health Crises fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the GMHC has angered

• Diplomat Joins Forces With the Fashion Mall

  Cataloger Diplomat Direct Marketing Corp., based in Stony Point, NY, has signed a letter of intent with Internet shopping firm The Fashion Mall, LLC,

• USPS Asks PRC to Keep First Annual Report Secret

  The U.S. Postal Service Monday urged the Postal Rate Commission to keep its first annual report to Congress on international mail operations from being