Chief Marketer Staff

• People

  Marianne Frasco named vp-business development at Trade Dimensions, Wilton, CT.As part of a restructuring, Adamson, St. Louis, named Richard Rubenstein

• Agencies

  Free and Easy

  AS PART OF its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers this past winter.Tim Choate,

• Agencies

  Campbell Logs on to Barnes & Noble

  PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller

• Agencies

  Consumer DM Stocks Make a Comeback

  CONSUMER DM stocks registered significant gains throughout the winter. Improvements in previous quarters were led primarily by electronic marketers, but

• The Dangers of Buying Promotion by the Pound

  It is striking to step back and look at the changes that have swept through the ranks of corporate marketing departments over the last two years.Companies

• Agencies

  DM AD Penetration in U.K. at All-Time High

  DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,

• The Minor Model of a Modern Major Promo

  In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It’s

• Agencies

  Cross-Dress for Success

  CAPITOL RECORDS HAS developed what may be the first commercial database of drag queens.In February and March, Capitol ran a series of contests in gay

• Alliance for Progress

  Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan

• Agencies

  Delivered to the Doorknob

  INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least