Chief Marketer Staff

• Fair Thee Well

  NEW YORK No, we didn’t get to see Hasbro’s new line of Star Wars: Episode I – The Phantom Menace toys, aside from a few crumbs the toy maker tossed out

• Agencies

  Campbell Logs on to Barnes & Noble

  PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller

• Whole-Brain Marketing

  In February, we speculated how growing online grocery ventures might affect bricks-and-mortar stores. Beginning this month, retailers get to watch a prime

• The Minor Model of a Modern Major Promo

  In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It’s

• New Regime at POPAI

  East Rutherford, NJ-based Trans World Marketing president James Cavaluzzi was named chairman of the Point-of-Purchase Advertising Institute (POPAI) at

• Agencies

  Cross-Dress for Success

  CAPITOL RECORDS HAS developed what may be the first commercial database of drag queens.In February and March, Capitol ran a series of contests in gay

• Agencies

  Baby, Won’t You Drive My Car?

  EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The

• Holiday Heist

  It’s the most wonderful – and competitive – time of the year. If you work in promotions, you know that Christmas is when every product on the planet delivers

• Agencies

  Americans Like Direct Mail

  AMERICANS READ OR scan more than 88% of all advertising mail delivered to their homes, and up to 18.1% of all households respond, according to a recently

• Not Your Mother’s COUPON

  There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts