Chief Marketer Staff

• Agencies

  People

  Ritta & Associates, Englewood, NJ, hired Brian DeAngelo as an account executive and Joseph Hom as art director. Meredith Aman was promoted to account

• Agencies

  Wan ted: IT Professionals

  NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s

• Agencies

  TEST BEFORE YOU LEAP

  IF YOU’VE GOT a great corporate reputation, serious market share and a killer product, do you really need a new direct marketing approach to gain a foothold

• Agencies

  Marketing Deals Approach

  MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,

• Agencies

  For Web Success, Affiliate

  ONE OF THE most effective ways to market on the Web is through so-called affiliations. One of the most effective “affiliators” has been Bill Lederer,

• As The Worm Turns

  Here’s the setup. Our client was Allied Domecq’s Sauza Tequila, the No. 1 tequila in Mexico and the fastest growing spirits brand in the world. But even

• Speed Demon

  Atlanta-based Coca-Cola will be title sponsor for SpeedMall, an online shopping mall owned by Action Performance Companies, Inc.Coke will sponsor SpeedMall’s

• Agencies

  Media Mix

  IT’S LITTLE WONDER that our media-rich world drowns out the impact of a single ad or direct response piece. Integrated marketing, which uses a number

• Correction

  A story in the March 30, 1999, DIRECT Newsline, “Advo Pact Delivers Local Business’ Coupons Online” should have stated that the Advo subsidiary, Super

• Agencies

  Rates Up For Canada Admail

  RATES FOR THE U.S. Postal Service’s Canada Admail went up between 1.5 cents and 7.4 cents, according to the March 1 Federal Register.The USPS said the