Author

Chief Marketer Staff

  • Agencies

    Taking Stock

    THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

  • Not Your Mother’s COUPON

    There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts

  • Agencies

    One Big Happy Web

    THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can

  • Mr. Smith Goes to Greenwich

    Clarion Marketing is working more closely with sister agency DMB&B to provide “holistic” solutions for clients under the guidance of Lance Smith, Clarion’s

  • Eagle New Media Is ValuMail’s New Owner

    Eagle New Media Investments LLC, an investment affiliate of Times Mirror Co., has acquired shared-mail company ValuMail, Hartford, CT.ValuMail distributes

  • Curt Carlson Dies at 84

    Carlson Companies founder and chairman Curtis L. Carlson passed away in February in a Minneapolis-area hospital at the age of 84.Carlson started the Gold

  • Agencies

    Sweepstakes, Keepstakes, Or Sleepstakes?

    Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

  • Agencies

    Media Mix

    IT’S LITTLE WONDER that our media-rich world drowns out the impact of a single ad or direct response piece. Integrated marketing, which uses a number

  • Agency Moves

    Bob Howards named president at Alliance Marketing Group, Fairfield, CT. Also at the agency, Jane Fichtenkort named to lead a new Mobile Marketing Group,

  • Direct Hits

    Thanks to the steady convergence of direct marketing and the Internet, the number of U.S. acquisitions and strategic mergers in the direct marketing industry