Chief Marketer Staff

• Not So Simple Simon

  Simon Property Group has a lot to explain. The company broke a $25 million campaign last month to brand its 145 malls and forge a bond with the 100 million

• Agencies

  Wells Fargo Launches ATM Advertising

  WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around

• Doing Ambush Marketing? Bring a Humvee

  Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you’re VH-1 and the

• Deal Makers

  PBS named Judy Braune vp-strategy and brand management for the media network’s newly restructured Communications & Brand Management department. Also,

• Agencies

  Fulfilling Work

  IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging

• Staying the Course

  In an arrangement which he concedes is “unusual,” Kevin Astle will continue to represent GeneratorIdeaworks at the Association of Promotion Marketing

• Keeper of the Corporate Counterculture

  There’s no question that Ben Cohen and Jerry Greenfield will forever be hailed as pioneers in the annals of frozen desserts. But four years ago, they

• Agencies

  Real-World Modeling-It’s Not About Tools

  OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer

• Agencies

  Sweeps Operators Beware: The Law is Watching

  Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint

• Agencies

  A Vision(ary) in Soy

  THE OVERWHELMING majority of chief executive officers at the top 25 U.S. food companies are convinced they can become great visionaries of our day-if