Chief Marketer Staff
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Agencies
Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print
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Agencies
Consumer DM Stocks Make a Comeback
CONSUMER DM stocks registered significant gains throughout the winter. Improvements in previous quarters were led primarily by electronic marketers, but
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Agencies
DM AD Penetration in U.K. at All-Time High
DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,
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People
Marianne Frasco named vp-business development at Trade Dimensions, Wilton, CT.As part of a restructuring, Adamson, St. Louis, named Richard Rubenstein
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Lone Star Specials
Miller Brewing Co. exploded a year-long firecracker last month when it kicked off an estimated $20 million True to Texas campaign for Miller Lite. The
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Agencies
Teaching Old Names New Tricks
FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are
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Short Cuts
IDG Communications List Services, Framingham, MA, is the new list manager of The Industry Standard subscriber list. The base cost for the list is $185/M.Direct
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Triple Bill
Continuing its retailer/distributor-focused marketing push, PolyGram Video last month launched an incentive program for its spring releases that ties
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Agencies
In Web We Trust
MOST COMPANIES recognize the Internet is here to stay, and that they’ve got to figure out this new thing called e-commerce. While many firms get it, the