Chief Marketer Staff

• Consider All the Variables

  Accepted wisdom cautions against measuring customers by how much revenue they generate. The key metric is their profitability. Measuring profitability

• Agencies

  Now Why’d They Do That?

  Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained

• The Chieftains

  QUESTION: WILL CONSUMERS START SPENDING MORE CONFIDENTLY BEFORE THE END OF THIS YEAR, OR SHOULD MARKETERS EXPECT THEY’LL SCRIMP INTO 2010? ROSEMARIE B.

• Brands Out Front at BlogHer ’09

  For a conference of female citizen journalists, last month’s BlogHer ’09 in Chicago sported some marquee names, including Tina Brown, Paula Deen and Tim

• August/September Issue 2009

  Playing to Win: Hasbro Wants to Be King of the Global Toy Box; Why Aggressive Marketing Spending Makes Sense in a Recession; 2009 Pro Awards Finalists

• August 1, 2009

   

• Agencies

  Cabela’s Net Income Rises in Quarter

  Cabela’s Inc. posted net income of $9.1 million for the second quarter, an increase over $7.3 million in the prior year.

• Canadian Online Ad Spending Tops $1.6 Billion

  Canadian online advertising revenue totaled more than $1.6 billion in 2008, more than quadrupling its 2004 figure of $364 million in 2004, according to the Interactive Advertising Bureau of Canada.

• PC Connection Reports Loss

  PC Connection Inc. reported a net loss of $6.5 million for the second quarter, compared to net income of $5.1 million last year.

• Drugstore.com Posts $1 Million Income

  Drugstore.com Inc. reported net income of $1 million for the second quarter, compared to a net loss of $2.3 million in the prior year.