Chief Marketer Staff
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Agencies
Sweet Segments
Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its
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Agencies
Roll With It
To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate
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Agencies
The New Reward: Prepaid Cards; It’s Showtime
Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive
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August/September Issue 2009
Playing to Win: Hasbro Wants to Be King of the Global Toy Box; Why Aggressive Marketing Spending Makes Sense in a Recession; 2009 Pro Awards Finalists
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Agencies
Cabela’s Net Income Rises in Quarter
Cabela’s Inc. posted net income of $9.1 million for the second quarter, an increase over $7.3 million in the prior year.
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Canadian Online Ad Spending Tops $1.6 Billion
Canadian online advertising revenue totaled more than $1.6 billion in 2008, more than quadrupling its 2004 figure of $364 million in 2004, according to the Interactive Advertising Bureau of Canada.
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PC Connection Reports Loss
PC Connection Inc. reported a net loss of $6.5 million for the second quarter, compared to net income of $5.1 million last year.
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Drugstore.com Posts $1 Million Income
Drugstore.com Inc. reported net income of $1 million for the second quarter, compared to a net loss of $2.3 million in the prior year.
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Alleged Financial Marketer Settles DNC Charges
A financial services telemarketer who allegedly called hundreds of thousands of consumers on the National Do Not Call Registry and failed to transmit accurate caller ID information has settled the government