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Chief Marketer Staff

  • QUICK TAKE: Ops Challenges and Trends

    Every marketing organization needs to embrace marketing operations, but many have yet to start this journey. It’s both a function and a process. And as

  • HEY BIG SPENDERS

    E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast by Forrester Research. Retention e-mail will

  • Digital

    Learn Your Social ABCs

    As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

  • STRATEGIZE BEFORE YOU BLAST

    C-level executives cited SEARCH and E-MAIL as their favored digital marketing methods in a study by Forbes. However, 35% of respondents said e-mail had

  • August 1, 2009

     

  • August/September Issue 2009

    Playing to Win: Hasbro Wants to Be King of the Global Toy Box; Why Aggressive Marketing Spending Makes Sense in a Recession; 2009 Pro Awards Finalists

  • Agencies

    Cabela’s Net Income Rises in Quarter

    Cabela’s Inc. posted net income of $9.1 million for the second quarter, an increase over $7.3 million in the prior year.

  • Canadian Online Ad Spending Tops $1.6 Billion

    Canadian online advertising revenue totaled more than $1.6 billion in 2008, more than quadrupling its 2004 figure of $364 million in 2004, according to the Interactive Advertising Bureau of Canada.

  • PC Connection Reports Loss

    PC Connection Inc. reported a net loss of $6.5 million for the second quarter, compared to net income of $5.1 million last year.

  • Drugstore.com Posts $1 Million Income

    Drugstore.com Inc. reported net income of $1 million for the second quarter, compared to a net loss of $2.3 million in the prior year.