Chief Marketer Staff
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Agencies
TP Tweeting
Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified
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Data & Analytics
Editor’s Note: Dog Days and Holidays
Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything
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QUICK TAKE: Ops Challenges and Trends
Every marketing organization needs to embrace marketing operations, but many have yet to start this journey. It’s both a function and a process. And as
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HEY BIG SPENDERS
E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast by Forrester Research. Retention e-mail will
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Digital
Learn Your Social ABCs
As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those
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STRATEGIZE BEFORE YOU BLAST
C-level executives cited SEARCH and E-MAIL as their favored digital marketing methods in a study by Forbes. However, 35% of respondents said e-mail had
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August/September Issue 2009
Playing to Win: Hasbro Wants to Be King of the Global Toy Box; Why Aggressive Marketing Spending Makes Sense in a Recession; 2009 Pro Awards Finalists
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Agencies
Cabela’s Net Income Rises in Quarter
Cabela’s Inc. posted net income of $9.1 million for the second quarter, an increase over $7.3 million in the prior year.
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Canadian Online Ad Spending Tops $1.6 Billion
Canadian online advertising revenue totaled more than $1.6 billion in 2008, more than quadrupling its 2004 figure of $364 million in 2004, according to the Interactive Advertising Bureau of Canada.