Canadian Online Ad Spending Tops $1.6 Billion
Canadian online advertising revenue totaled more than $1.6 billion in 2008, more than quadrupling its 2004 figure of $364 million in 2004, according to the Interactive Advertising Bureau of Canada.
Online advertising now occupies third spot in terms of both time spent by consumers with media, as well as marketing expenditures by advertisers. It also represents a full 11% of the combined $14 billion spent on all major media in Canada (television, newspapers, Internet, radio, magazines and out of home), the IAB noted.
The bureau also found that:
*Search advertising at 38% of total revenue, continues to lead in terms of share of dollars, followed by display at 31%, and classifieds at 30%.
*Online video advertising grew by 33% from $9 million in 2007 to $12 million in 2008, while e-mail advertising stayed stable at approximately $18 million.
