Chief Marketer Staff

• CMO Personal File: John Frascotti

  CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this

• Agencies

  P&I Product Showcase

  Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter

• Agencies

  Destination: Loyalty

  Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

• Consider All the Variables

  Accepted wisdom cautions against measuring customers by how much revenue they generate. The key metric is their profitability. Measuring profitability

• The Chieftains

  QUESTION: WILL CONSUMERS START SPENDING MORE CONFIDENTLY BEFORE THE END OF THIS YEAR, OR SHOULD MARKETERS EXPECT THEY’LL SCRIMP INTO 2010? ROSEMARIE B.

• Brands Out Front at BlogHer ’09

  For a conference of female citizen journalists, last month’s BlogHer ’09 in Chicago sported some marquee names, including Tina Brown, Paula Deen and Tim

• Agencies

  Now Why’d They Do That?

  Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained

• Playing to Win

  Spend time with a child and you’ll see the world in a different way. Unencumbered by the restraints of adulthood, they imagine and reimagine the world

• Agencies

  Setting the Stage

  The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of

• WHAT THE USPS IS UP AGAINST

  The Washington Post recently editorialized that the U.S. Postal Service must take radical steps to survive in the 21st Century. Nobody disputes this.