Chief Marketer Staff

• Agencies

  Get In The Game

  WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs’ games. The radio station

• Agencies

  Team Spirit

  September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching

• MOVING PRODUCT

  Victoria’s Secret has one. So do Sears, Best Buy, Target and Barnes & Noble. If you, too, are thinking of a mobile commerce site, here are some tips to

• CM POLL: Do-Over Dilemma

  If you could start your career all over again, would you still go into marketing? Yes51% No25% You’re kidding, right?22% Take the Daily Special Poll,

• Agencies

  Feedback Loop

  Tell any group of retail sales associates that the customer is always right and you’ll probably inspire some heated debate. Let’s face it: Sometimes,

• Spin Cycle

  Automating communications about new leads to sales reps and integrated tracking of visitors’ Web site activity have helped Zimbra increase the converted

• Agencies

  Strategies: JetBlue’s Packed Flight

  If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

• THE HEIGHT OF CREATIVE THINKING

  Chicago’s landmark Sears Tower has found a way to enhance its must-see tourist status: a pair of glass-enclosed, glass-bottomed platforms hanging off

• Agencies

  CM Listline: Back to School

  Today’s Students Need More than backpacks and binders. They’re mobile and they know how to leverage technology in ways many chief marketers have yet to

• Agencies

  Keep It Real

  Thanks to DVRs and TIVO, getting consumers to focus on your DRTV message is harder than ever before. One good way to do that is very simple keep it real.