Chief Marketer Staff

• SCI FI CHANNEL TAKES TO ROAD

  Time Warner Cable’s SCI FI channel is orbiting in eight markets to promote its new Steven Spielberg series “Taken.” The tour, dubbed Taken Experience,

• Acxiom Confirms Revenue Guidance

  Acxiom Corp. said it expects revenue of $234 million to $237 million for the second quarter, in line with a previous guidance. The Little Rock, AR-based

• Draftworldwide Promotes Florence, Boschetto

  Draft Worldwide has promoted David Florence to president, international. Florence, previously president of the New York office, will be responsible for all international operations, including offices in 30 countries.

• HERSHEY PURCHASE MELTS IN WRIGLEY’S HANDS

  Hershey Foods Corp. apparently has abandoned any plans for a sale. Hershey rejected a last-minute, $12.5 billion offer from Wm. Wrigley Jr. Co. that included

• InfoUSA Outlines Potential of Microsoft BCentral Arrangement

  The agreement between Microsoft’s bCentral, could be worth millions of dollars within a few years, according to infoUSA officials. Under the terms of

• SPENCER SCARES UP HALLOWEEN PARTNERS

  Retailer Spencer Gifts parties with rock singer Rob Zombie and Pete’s Wicked Ale for Halloween, with a gift-with-purchase offer and a national sweeps

• TOMBSTONE LETS CONSUMERS PICK PRIZES

  Through the end of October, Kraft Foods’ Tombstone Pizza runs a Win Whatever You Want sweepstakes with a grand prize of $100,000 to be used any way the

• MCDONALD’S RECALLS BOBBLE-HEADS

  McDonald’s Corp., Oak Brook, IL, last week recalled 100,000 bobble-head figures because some had high levels of lead that posed a threat if kids ate the

• Live from the National Postal Forum: Confirm improves Penney delivery times

  (Catalog Age) Using the U.S. Postal Service’s Confirm mail tracking system, J.C. Penney has seen mail delivery improve to the point where nearly 90% of

• FOXSPORTS.COM TEAMS WITH SORRENT

  Los Angeles-based FoxSports.com last week announced a multi-year, multi-title partnership with Sorrent interactive games. As a part of the agreement,