Chief Marketer Staff

• Live from NEMOA: Create Advocates for Postal Reform

  Direct marketers interested in postal reform need to create their own legislative advocates if they want to see changes happen. That was the message Chris

• 84 LUMBER NAILS PGA SPONSORSHIP

  Retailer 84 Lumber Co., Farmington, PA, signed a four-year deal as title sponsor of the PGA Tour’s Pennsylvania event, beginning in September 2003. 84

• Live from the National Postal Forum: Confirm improves Penney delivery times

  (Catalog Age) Using the U.S. Postal Service’s Confirm mail tracking system, J.C. Penney has seen mail delivery improve to the point where nearly 90% of

• CRYONICS: A PRIZE TO DIE FOR

  “New Scientist” magazine, London, is backing its redesign with a death-defying offer: The grand-prize winner chooses between cryonic preservation — and

• Financial Marketing Sues Mosaic Performance

  Financial Marketing Inc. has filed suit against Mosaic Performance Solutions Inc. for alleged failure to pay for services rendered. Financial Marketing

• QVC SUES FORMER HOST OVER E-MAIL

  QVC sued a former on-air host who allegedly e-mailed QVC viewers information about promotions when she moved to rival Home Shopping Network. West Chester,

• InfoUSA Outlines Potential of Microsoft BCentral Arrangement

  The agreement between Microsoft’s bCentral, could be worth millions of dollars within a few years, according to infoUSA officials. Under the terms of

• Draftworldwide Promotes Florence, Boschetto

  Draft Worldwide has promoted David Florence to president, international. Florence, previously president of the New York office, will be responsible for all international operations, including offices in 30 countries.

• “THIS OLD HOUSE” BUILDS DREAM KITCHEN

  For the first time this year, “This Old House” viewers can choose which less-than-perfect kitchen will be transformed into a dream kitchen. The PBS show

• BRITISH AIRWAYS TAKES FLIGHT WITH JAMES BOND

  British Airways, the “official airline of 007,” last week uncorked the Travel Like Bond sweepstakes, open exclusively to U.S. residents. Consumers can