Chief Marketer Staff

• Agencies

  Small Catalogs Forum: Making the Most of the Merge/Purge

  In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called

• Agencies

  Catalog Analysis: Setting Your Price for Customer Acquisition Costs

  Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the

• Agencies

  October 1, 2002

   

• October 1, 2002

   

• Lands’ End Scores Deal with NHL

  Lands’ End has entered into a three-year licensing deal with the National Hockey League to produce an exclusive line of apparel featuring NHL logos. Called

• DIRECT Listline

  PetEdge This file was formerly called New England Serum Co. Under its new name this package insert program offers access to 252 million annual packages

• Mail Stream: A Report on Incoming Direct Mail

  The Franklin Mint Collectible porcelain purveyor The Franklin Mint has in recent months adopted a welcoming tone that focuses more on the potential collector

• J.C. Penney Projects 20% Drop in September Catalog Sales

  J.C. Penney Co. expects September catalog sales to be down about 20%. Sales of department stores open at least one year likely fell in the low single

• Dollars Spent on Marketing up for Banks

  Banks expect to spend more on marketing this year than last. Banks spent $3.8 billion in 2001 to promote products, services and their corporate brands.

• Vermont Teddy Bear to Expands Ads for Gift Services

  The Vermont Teddy Bear Co. Inc. plans to expand radio advertising for its Pajamagram gift service, in fiscal 2003 following a successful April 2002 launch