Chief Marketer Staff

• Gotcha

  Did our lenticular cover grab your attention? We hope so not that you can judge a book (or magazine) by its cover, but we like being flashy once in a

• Agencies

  Investor Sues Cross Media Board

  Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

• Drey Creditors May Start Receiving Money Soon

  Alan Drey Co. Inc. is planning to begin next week paying back some of its creditors after closing its doors in August.

• Agencies

  Personality Crisis

  Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe

• Read Me!

  Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest

• Agencies

  Senior Service

  Want to reach active, computer-savvy consumers? Get over your fixation with youth. Some of the most popular lists on the market these days are of seniors,

• Rubbernecking

  Those who cannot remember the past are condemned to repeat it. George Santayana Most promotions these days are well-designed and suffer, at worst, mundane

• Agency Moves

  Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account

• Agencies

  NY Hotel Starts E-Prospecting Effort

  At the rate one New York City hotel chain is going, within a few years the only paper marketing it will be doing is room comment cards. On Sept. 20 it

• Agencies

  Data Hygiene, by the Books

  Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every