Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  The Franklin Mint Collectible porcelain purveyor The Franklin Mint has in recent months adopted a welcoming tone that focuses more on the potential collector

• Search Engine Optimization is a hot topic!

  Search SEMantics is a newsletter/discussion list that will offer tips and tricks to getting the most out of your SEM efforts. In addition to being a regular

• Direct Media Sells Catalog Link

  Direct Media Inc. has signed a deal to sell the assets of its Catalog Link product to Altura International in Monteray, CA. The deal takes effect Sept.

• DIRECT Listline

  Findyourspot.com at Postal Address Within the past 12 months, 299,141 people have filled out an online lifestyle and interest quiz. The quiz matches new

• UPS Completes Billion-Dollar Expansion of Kentucky Facility

  UPS has finished a seven-year, billion-dollar expansion of UPS Worldport, its global distribution network’s centerpiece. The expansion doubled the Lousiville,

• Y3K Software to Acquire Fox Marketing Group

  Y3K Secure Enterprise Software, a Seattle communications software company, plans to purchase Fox Marketing Group LLC (FMG), an online and telemarketing contact center service, for an undisclosed sum.

• LTWC Names Sandoval President and COO

  LTWC Corp. has promoted Jerry C. Sandoval to president and chief operating officer. In his new position Sandoval will take over the day-to-day operating

• After 50 Years, Newsman Says -30-

  It’s time to say goodbye. After more than 50 years in the news industry–mostly in print, but with some radio thrown in–it’s time to put the traditional

• Coldwater Creek Assigns New Titles, Duties to Top Management

  Coldwater Creek chairman and founder Dennis Pence has taken the title chief executive officer, while Georgia Shonk-Simmons, who gave up the CEO title,

• House Expected To Pass Bill Forcing Government Agencies To Disclose Privacy Practices

  The U.S. House of Representatives early next week is expected to pass and send to the Senate a bill that would require all federal agencies to publicly detail how any new rules and regulations they propose would affect personal privacy.