Chief Marketer Staff

• Agencies

  The High Cost of Fighting With Consumers

  The paradox of our industry is that even as direct marketing is more and more attractive to us as marketers it has become less and less appealing to consumers.

• Agencies

  E-mail Ascends

  This article is excerpted from the newly revised and expanded edition of Lois K. Geller’s book, Response: The Complete Guide to Profitable Direct Marketing,

• Direct Inspection

  Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it

• Agencies

  The Gift Wrap Edge

  First it was the turquoise boxes. If you were going to give a gift that would impress, it had to be in that immediately identifiable turquoise box with

• Run of the Mills

  It’s been nearly a year since General Mills closed the biggest takeover in its 74-year history. Once the drawn-out deal with Pillsbury was final, the

• Ah, Burgers and Cars

  Iam starting to love Wisconsin. Admitting this shows great largesse from a native Chicagoan now living in Minnesota. I’m supposed to feign disdain for

• Agencies

  Investor Sues Cross Media Board

  Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

• Gotcha

  Did our lenticular cover grab your attention? We hope so not that you can judge a book (or magazine) by its cover, but we like being flashy once in a

• Drey Creditors May Start Receiving Money Soon

  Alan Drey Co. Inc. is planning to begin next week paying back some of its creditors after closing its doors in August.

• Agencies

  Personality Crisis

  Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe