Chief Marketer Staff

• Agencies

  News briefs from Directmag.com

  Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases

• Agency Moves

  Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account

• Agencies

  Back to Press

  Even casual readers have noticed the difference. Thanks to reduced spending across the board, magazines just aren’t as robust as they used to be. But

• CORRECTION:

  Innova Marketing, Minneapolis, handled The Food Network’s Iron Chef vs. Bobby Flay Rematch Weekend, a finalist in the PRO Awards for Best Use of Event

• Dell Revises 3rd-Q Expectations Upward to $9.1 Billion

  MediaBay will borrow $1.5 million in funding from its chairman, Norton Herrick. This funding by Herrick brings the total amount of investment from Herrick,

• Agencies

  California Pols Want to Ban Cell Phone Spam

  California lawmakers ended the legislative session by sending two bills to Gov. Gray Davis that would tighten the state’s existing law on unsolicited

• BACK-END AND BELOW-THE-LINE SERVICES

  CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.

• Digital

  Return on Investment

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• FTC Settles Telemarketing Credit Card Case

  Five corporations run by two Canadians will pay $436,000 to settle Federal Trade Commission charges that they tricked consumers into paying for worthless

• Agencies

  Watts Their Line

  Everyone, Topbulb CEO Philip Bonello is fond of saying, has a goofy light bulb problem a lamp in his or her home or office that requires some sort of