Author

Chief Marketer Staff

  • Agencies

    DIRECT listline

    NEW LISTS Rodale E-Newsletter/Postal A file identifying some 270,000 subscribers to Rodale’s e-mail newsletters who gave their postal address online.

  • Property Peeks

    Brand marketers had some tough movie choices to make in 2002. There was a slew of sequels and potential summer blockbusters for tie-ins, and the advent

  • Hitting the Right Chord

    Larry and Wendy Davis

  • Agencies

    Cricket Rolls Out First Direct Mail Campaign

    Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will

  • Agencies

    Getting Real Results

    Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

  • Agencies

    California Lawmakers Reject Privacy Bill

    The California General Assembly, in one of its last acts before adjourning, failed to pass the Financial Information Privacy Act (S-773), which exceeded

  • Welcome to the Neighborhood

    Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don’t seem like such big price tags. That’s one reason new homeowners

  • Agencies

    The Sky Is Falling. Want Our Umbrella?

    Have you noticed that unsolicited e-mails are becoming more and more strident? The intention, obviously, is to shake us out of our lethargy. After all,

  • Agencies

    Enough Is Enough

    Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

  • Drey Creditors May Start Receiving Money Soon

    Alan Drey Co. Inc. is planning to begin next week paying back some of its creditors after closing its doors in August.