RETURN on INVESTMENT

Posted on by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the ad spend. But ROI can be figured for each keyword, assuming that you have the tools to track to sales conversion. Most marketers track what search engines and keywords are driving people to their site, but tracking to conversion is harder. A unique tracking URL for each keyword must be employed.

Return on Investment

Posted on by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the ad spend. But ROI can be figured for each keyword, assuming that you have the tools to track to sales conversion. Most marketers track what search engines and keywords are driving people to their site, but tracking to conversion is harder. A unique tracking URL for each keyword must be employed.

More

Related Posts

Chief Marketer Videos

by Patty Odell

Ashley Schacher, Director, Events & Sponsorships, Pernod Ricard, on why it makes sense for big brands like MasterCard to stick with campaigns that work. #PROMONext

	
        

PRO Awards

	
        

CHIEF MARKETER 200