Chief Marketer Staff

• BACK-END AND BELOW-THE-LINE SERVICES

  CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.

• Digital

  Return on Investment

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Agencies

  HP Debuts Post-Merger Catalog

  In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

• Hitting the Right Chord

  Larry and Wendy Davis

• Agencies

  Cricket Rolls Out First Direct Mail Campaign

  Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will

• Unemployed in 2002

  April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace

• Agencies

  Personality Crisis

  Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe

• Agencies

  The High Cost of Fighting With Consumers

  The paradox of our industry is that even as direct marketing is more and more attractive to us as marketers it has become less and less appealing to consumers.

• Rubbernecking

  Those who cannot remember the past are condemned to repeat it. George Santayana Most promotions these days are well-designed and suffer, at worst, mundane

• Agencies

  letters to the editor

  BUZZ OFF The Makeover Maven is one of my favorites in DIRECT. I also enjoy reading the replies Tom Collins receives about almost every makeover on the