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PENNSYLVANIA CASHES OUT ON LAWSUIT

The Pennsylvania Bureau of Consumer Protection last week announced it will release more than $1.7 million to state residents who made excessive purchases

SPIDEY MEETS HIS MATCH

Spider-Man may have defeated the Green Goblin, but West Coast longshoremen are another story. Last week Blockbuster Inc., Dallas, confirmed that more

Whitehat To Offer Habeas Anti-Spam Service

Whitehat Inc. will incorporate Habeas Inc.’s Sender Warranted E-mail service into its outbound e-mail marketing campaigns for clients. The service works

Pottery Barn Recalls Halloween Candleholders

Pottery Barn is recalling about 11,500 Halloween candleholders sold online, in catalogs and at retail from August through early October. The retail of

Delia’s Hires Advisor to Explore Its Options

Delias’s Corp., which saw its stock price reduced to .50 cents per share today, has retained Peter J. Solomon Co. to explore strategic alternatives.

Office Depot E-Sales Grow in Third Quarter

Office Depot Inc.’s worldwide e-commerce sales grew 35% to $542.9 million during the quarter and by 36% to $1.5 billion for the first nine months of 2002.

Staying On Top of the Players

There are literally thousands of search engines and directories; SearchEngineGuide.com has a list of over 3,000 topical search engines, portals and directories.

Sanibel Holiday Dipping Toes

Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

Digital

Writing Web Copy to Suit SEM

Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will

DoubleClick Third-Quarter Revenue Down

DoubleClick Inc. reported revenue for the third-quarter of 2002 of $74.6 million, down 19.5% from the same period in 2001. The New York-based online marketing