Chief Marketer Staff
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Sears Credit Unit Drags Company Down
Problems with its credit card operations helped drive down Sears, Roebuck and Co.’s third quarter net income to $189 million, from $262 million last year.
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E-mail experts discuss the pros and cons in a DIRECT roundtable.
Nine of the industry
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E-Mail Address Changes Can Hurt Business: Study
E-mail addresses are changed at the rate of 31% per year, causing 53% of those consumers to lose touch with personal and professional contacts, as well
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Whitehat To Offer Habeas Anti-Spam Service
Whitehat Inc. will incorporate Habeas Inc.’s Sender Warranted E-mail service into its outbound e-mail marketing campaigns for clients. The service works
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PENNSYLVANIA CASHES OUT ON LAWSUIT
The Pennsylvania Bureau of Consumer Protection last week announced it will release more than $1.7 million to state residents who made excessive purchases
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SPIDEY MEETS HIS MATCH
Spider-Man may have defeated the Green Goblin, but West Coast longshoremen are another story. Last week Blockbuster Inc., Dallas, confirmed that more
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Hiring Freezes on the Rise in DM Industry
One third of all companies are reporting hiring freezes, up from 26% last quarter, according to a study of hiring practices in the direct marketing industry.
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Pottery Barn Recalls Halloween Candleholders
Pottery Barn is recalling about 11,500 Halloween candleholders sold online, in catalogs and at retail from August through early October. The retail of
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Office Depot E-Sales Grow in Third Quarter
Office Depot Inc.’s worldwide e-commerce sales grew 35% to $542.9 million during the quarter and by 36% to $1.5 billion for the first nine months of 2002.
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Delia’s Hires Advisor to Explore Its Options
Delias’s Corp., which saw its stock price reduced to .50 cents per share today, has retained Peter J. Solomon Co. to explore strategic alternatives.