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Chief Marketer Staff

  • DIRECT Listline

    Unicover-Elvis Presley Stamp & Coin Collectors This list of active buyers has been updated to a count of 218,000. The sources are direct mail, space ads

  • Staying On Top of the Players

    There are literally thousands of search engines and directories; SearchEngineGuide.com has a list of over 3,000 topical search engines, portals and directories.

  • Agencies

    Litle Is Back in Payment-Processing Business

    Tim Litle has created a new endeavor with a familiar name. The venture, Litle & Co., is offering credit card processing services.

  • Digital

    Writing Web Copy to Suit SEM

    Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will

  • Nautilus Group to Buy Back Shares

    The Nautilus Group Inc. has announced a share buyback program. The board of directors of the health and fitness direct marketers authorized management

  • Short Cuts

    Quad/Graphics has appointed Betty Quadracci to its board of directors. Quadracci, co-founder of the Pewaukee, WI-based printing firm, is the wife of the

  • Sanibel Holiday Dipping Toes

    Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

  • Digital

    TJX To The Maxx

    Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.

  • SNL Alum Hosts Echo Awards

    Break out the tuxedo and dust off your tiara. Pants optional. The Echo Awards ceremony is tonight from 6:30-8 p.m. in the Esplanade Ballroom. Find it

  • Digital

    Sanibel Holiday Dipping Toes

    Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel