Writing Web Copy to Suit SEM

Posted on by Chief Marketer Staff

Writing effective Web copy with search engines in mind is specialization all its own.

You need to choose several keywords (or, “keyphrases”) that will be sprinkled throughout your Web page

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Chief Marketer Videos

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

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