Writing Web Copy to Suit SEM

Posted on by Chief Marketer Staff

Writing effective Web copy with search engines in mind is specialization all its own.

You need to choose several keywords (or, “keyphrases”) that will be sprinkled throughout your Web page

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by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



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