Chief Marketer Staff

• Agencies

  Brown & Williamson Invests in CRM

  Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

• Agencies

  DATA FOR DOLLARS

  On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic

• Agencies

  STUDENT MIXERS

  Travel budgets may be tight, but thanks to regional and virtual seminar and council programs, DMA members can still meet and greet on a regular basis.

• Agencies

  Litle Is Back in Payment-Processing Game

  Tim Litle has created a new endeavor with a familiar name. The venture, Litle & Co., is offering credit card processing services. Industry graybeards

• Agencies

  DMer Indicted in Illinois Bribe Case

  A former Illinois state legislator faces money laundering and mail fraud charges after allegedly bribing a local official in return for direct mail and

• Agencies

  New Shooters at Harrah’s

  When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

• Agencies

  If You Could Wish Yourself a Techno Solution

  You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

• Agencies

  RETURN on INVESTMENT

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Agencies

  November 1, 2002

   

• November 1, 2002