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DMer Indicted in Illinois Bribe Case

A former Illinois state legislator faces money laundering and mail fraud charges after allegedly bribing a local official in return for direct mail and

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New Shooters at Harrah’s

When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

Blinded by the Date

I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.’s fifth annual MGD Blind Date sweepstakes. The concert

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Golden Gouge

Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.

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The Case for Space

Before Steven Spielberg produced Jurassic Park, before Barney’s giant purple onslaught, there were: Prehistoric Playthings Your Child Will Love: A Dozen

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That’s the Way We Say It

Since the holiday mailing season is in full swing, here’s a few catalog-related tidbits from the recent New England Mail Order Association (NEMOA) conference.

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Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

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JCPenney Mails Revised Christmas Book

JCPenney sent out 10 million copies of its Christmas catalog during five weeks starting in late August. The redesigned book features merchandise grouped

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Satisfaction: The Core of Career Success

Statistics only tell one side of this story: According to an August 2002 Gallup Poll, 31% of U.S. workers are somewhat or completely dissatisfied with

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List Firm Probed for Fax Broadcast

Florida launched an inquiry into the marketing practices of The List Source USA Inc. this summer after a business complained of receiving an unsolicited