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Avenue A Settles Privacy Actions

Avenue A, Inc. has agreed to place 100 million banner ads and pay up to $925,000 in legal fees as part of a settlement of several privacy lawsuits. The

Digital

Pros and Cons of Overture’s Auto Bidding

In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

Work-At-Home Operator Settles with FTC

National Crafters Corp. and its owner Thomas F. Diaz Jr. have settled Federal Trade Commission charges that they misled consumers with a work-at-home

ALC Hires Hasson and Williams

ALC has hired two veteran list brokers for its brokerage unit. Chris Hasson and Dub Williams, who both worked for MKTG, have joined ALC’s Data Acquisition

Telemarketing Scam Artist Draws Jail Time

A long prison term was handed out on Wednesday to a figure in an extensive telemarketing timeshare scam. Sholem Joel Epstein was sentenced by Chief U.S.

Lester Wunderman to Speak at HVDMA Event

The father of direct marketing, Lester Wunderman, will be the featured guest speaker at the Hudson Valley Direct Marketing Association luncheon next week.

Reader’s Digest Forms Alliance with GE Financial

Reader

DIRECT Listline

Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level