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CLARIFICATION

Hogan & Associates initially developed the Butler Roof Group marketing program profiled recently in DIRECT (Web-Based Program Boosts Response, Sept. 15).

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Simply Put, USPS Is on to Something

It’s happening like clockwork. With each Tour de France, the U.S. Postal Service comes in for a pasting for its more than $25 million sponsorship of the

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List Business Rocked By Alan Drey Closing

Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths

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STUDENT MIXERS

Travel budgets may be tight, but thanks to regional and virtual seminar and council programs, DMA members can still meet and greet on a regular basis.

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Con Games

It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she emerged from personal bankruptcy. But she never got the

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DMer Indicted in Illinois Bribe Case

A former Illinois state legislator faces money laundering and mail fraud charges after allegedly bribing a local official in return for direct mail and

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News briefs from Directmag.com

Oct. 3, 2002 The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information

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New Shooters at Harrah’s

When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

Ad Ons

Watch TV next year and you’ll see an important trend continue. Fewer, bigger integrated promotions mean increasing numbers of TV, radio, print, online,

Agencies

Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.