Chief Marketer Staff

• Agencies

  DMer Indicted in Illinois Bribe Case

  A former Illinois state legislator faces money laundering and mail fraud charges after allegedly bribing a local official in return for direct mail and

• Agencies

  RETURN on INVESTMENT

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Agencies

  Hitting the Right Chord

  Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

• Agencies

  New Shooters at Harrah’s

  When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

• Blinded by the Date

  I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.’s fifth annual MGD Blind Date sweepstakes. The concert

• Agencies

  If You Could Wish Yourself a Techno Solution

  You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

• The World Over

  The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign

• Agencies

  The Net Result

  The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

• Agencies

  Collectible DATA

  Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

• Just Browsing

  We ran a story last month about some research that our sister magazine direct conducted with Yankelovich Partners to see how people feel about direct