Stonewall Kitchen Revamps Web Site

Posted on by Chief Marketer Staff

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

E-commerce manager Mark Marquis said receives about 35,000 unique visitors per week, but he estimated about 55% to 60% of all Web orders are from people actually ordering out of the current print catalog.

The site, built with the help of Colchester, VT-based C2, is the first to use Microsoft’s new Commerce Server platform, noted company co-founder Jim Stott. Online sales currently represent about an eighth of the company’s overall business. Wholesale is about 50%, while catalog and retail account for the remainder. About 500 products are sold in the catalog, including Stonewall Kitchen’s own jams, mustards, sauces and syrups, as well as high-end kitchenware and utensils.

Unique visitors have increased by 300% in the last year, much due to links on 400 sites and e-newsletters through an affiliate program with LinkShare. Search engine optimization has also helped boost visits. Marquis noted that keywords like jam


Related Posts

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.


PRO Awards



CM 200