Chief Marketer Staff

• Agencies

  TOP SEARCH ENGINE PLAYERS At a Glance

  ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

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  Exciting Results

  RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

• Letter to the Editor

  While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook’s article. Jim doesn’t get it when trying

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  Satisfaction: The Core of Career Success

  Statistics only tell one side of this story: According to an August 2002 Gallup Poll, 31% of U.S. workers are somewhat or completely dissatisfied with

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  The Good Guys

  Most DIRECT readers will never hear from the people featured in this roundtable. And they should thank their lucky stars for that, because these panelists

• products

  Grin and Bare It It’s getting harder to keep a sense of humor about the dire economic situation but redink inc., Bloomindale, IL, is trying its best with

• Found Money

  Gift certificates and cards have gotten extremely popular in recent years. That has prompted states to pay closer attention to laws governing gift certificates.

• Agencies

  List Firm Probed for Fax Broadcast

  Florida launched an inquiry into the marketing practices of The List Source USA Inc. this summer after a business complained of receiving an unsolicited

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  AS THE WORLD TURNS

  The turbulent year hasn’t made direct marketers barricade their borders completely, but it has made them rethink initiatives to foreign shores. Everyone

• Agencies

  WEB SPINNING

  The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA’s site (www.the-dma.org)